Your audience is in the shadows and the ideas swirl like bait fish. You're the predator, trying to catch that one idea that, after centuries of writers and readers, might - just might - mean something to someone who reads, who watches, who listens. But your reality is, it's probably not the idea. What, after all, is new? What hasn't already been said? And so the solution may be the way it's said; a slant, a shaft of light that illuminates some thought, some emotion, and captures your audience's attention. Makes the unique connection - and that's what you're aiming for: connection.
I've written a lot of material. Books, screenplays, TV - and I started in advertising. Paradoxically (for so many people see copywriting as just another kind of lying) I loved the honesty, the single-mindedness. The purpose. And you knew, instantly, whether it worked.
The following pages, under SCREENPLAYS, BOOKS and TV include some of my work: my 'credits' - though why that word applies I have no idea. If you'd like to see more, please contact me: gealepeter@gmail.com
I've written a lot of material. Books, screenplays, TV - and I started in advertising. Paradoxically (for so many people see copywriting as just another kind of lying) I loved the honesty, the single-mindedness. The purpose. And you knew, instantly, whether it worked.
The following pages, under SCREENPLAYS, BOOKS and TV include some of my work: my 'credits' - though why that word applies I have no idea. If you'd like to see more, please contact me: gealepeter@gmail.com
